INSTRUCTIONAL RESOURCES DEVELOPMENT
- The method of delivery
- How to use - not what
- Competing with new technologies
- Common broadcast package
- Dialogue between producers and buyers
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NATIONAL AWARENESS
- industry homepage (producers/FV-SS connections
- define groups, users, benefits
- World-wide community
- put content up - then announce
- teacher college & station links
- multi-media
- World-Wide Web page
- active or passive awareness
- connect with educational regional labs and other partners
- instructional TV component is key
- internal search engines
- TV for Learning (Revisited)
- use our own broadcast resource
- tapping our "own" markets
- leveraging
- TeacherConnex/Digest
- Online Services (regional buy, national schedules
- Virtual FirstView
- Inclusive
- Expansion
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PROFESSIONAL CONFERENCES
- survey declining attendance
- need for strategic planning
- multiple dollars to preview (SS instead of FV)
- focus vs diversify
- other conference tie-ins (AECT, NECC, AASL, ISTE), regional
media center directors; educational media directors, screening insert at AECT
- combined Utilization Conference and FV
- expand "materials" previewed
- ability to network with other professionals (educators,
superintendents)
- go outside "the box"
- AECT: explore joint preview as a potential for new clients;
alternate year with FV
- Professional Development
- In/Outreach
- Issues
- Inclusive
- Project Development
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PRODUCT DEVELOPMENT
- Needs Assessment search engines
- what will user pay for?... and will there be money to
produce?
- on-line survey for needs assessment
- search engine for products in database - write in what you
want
- nationwide collection of evaluation data (with SS mailings);
available to everyone; collect existing data
- engage fund-raising professional
- locally produced materials/online RFP/quality
- driven by needs & objectives
- Teacher Guides - online utilization ideas with subject
heading; keyword search
- redistribute cost of guide development
- one set of teacher guides per school
- guide fulfillment house
- multi-media
- collaboratives/partnerships
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EXPANSION
Products/Services |
Players |
- CEU'S for training
- Contribute to industry
- $250.00 for cable subscription disk
- Home schoolers/parents
- Online equipment "sale"
- Content - Online
- MARC records
- Regional re-sellers of ITV
- WWW - CEN/PMN/SECA
- Virtual FV/AECT FV pilot
- Core schedules
- Web - teacher/curriculum support
- TV for Learning
- E-Mail listserv
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- National Education groups
- Players also investors
- RESA's/educational labs
- PTV programmers, PI; Dev
- Non-broadcast media
- Print publishers
- Different formats
- Cable networks/companies
- Commercial Broadcasters
- Distance Learning
- Corporate partners
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| © Harbison Learning Systems, Inc. |
05/09/03 |