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The WILBUR SCHRAMM AWARD OF EXCELLENCE was a national
award intended to recognize program excellence in the production of
instructional television programs for use in K-12 classrooms in the
United States.
The award, first presented in 1985, is named in honor
of Dr. Wilbur Schramm, who for more than three decades was one of
the prime creators and integrators of the field of mass
communications, having authored numerous works now industry
standards.
Initially, the award competition was co-sponsored by the K-12
Councils of the Center for Instructional Communications (CEN). the
Pacific Mountain Network (PMN) the Southern Educational
Telecommunications Association (SECA) and endorsed by the
Interregional Telecommunications for Education Coordinating Council
(I-TECC). The award competition was organized by PMN from 1985
- 1996; by CEN from 1997 -2001; and by the National Educational
Telecommunications Association NETA (formerly SECA) in 2002 -2003.
Dr. Schramm was an international consultant who
worked in El Salvador, Samoa, India, Africa and Asia. He served on
many boards and commissions relating to mass media including the
U.S. Public Library, the UNESCO Commission of Space Communication,
the U. S. Office of Education Committee on Research in Educational
Media, and twice served as President of the Japan Prize Contest
Jury. Dr. Schramm was also Consulting Editor of the International
Encyclopedia of Communications.
At the time of death, he was Professor Emeritus of
Communications at Stanford University and Director Emeritus of the
East West Communication Institute of the East-West Center, Honolulu,
Hawaii. Dr. Schramm died December 27, 1987.
To his many awards for distinguished service to
broadcasting, communications, and educational technology, it was
indeed a pleasure to honor Dr. Schramm by adding the Wilbur Schramm
Award of Excellence.
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