The Wilbur Schramm Award of Excellence

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The WILBUR SCHRAMM AWARD OF EXCELLENCE was a national award intended to recognize program excellence in the production of instructional television programs for use in K-12 classrooms in the United States.  

The award, first presented in 1985, is named in honor of Dr. Wilbur Schramm, who for more than three decades was one of the prime creators and integrators of the field of mass communications, having authored numerous works now industry standards.

Initially, the award competition was co-sponsored by the K-12 Councils of the Center for Instructional Communications (CEN). the Pacific Mountain Network (PMN) the Southern Educational Telecommunications Association (SECA) and endorsed by the Interregional Telecommunications for Education Coordinating Council (I-TECC).  The award competition was organized by PMN from 1985 - 1996; by CEN from 1997 -2001; and by the National Educational Telecommunications Association NETA (formerly SECA) in 2002 -2003.  

Dr. Schramm was an international consultant who worked in El Salvador, Samoa, India, Africa and Asia.  He served on many boards and commissions relating to mass media including the U.S. Public Library, the UNESCO Commission of Space Communication, the U. S. Office of Education Committee on Research in Educational Media, and twice served as President of the Japan Prize Contest Jury. Dr. Schramm was also Consulting Editor of the International Encyclopedia of Communications. 

At the time of death, he was Professor Emeritus of Communications at Stanford University and Director Emeritus of the East West Communication Institute of the East-West Center, Honolulu, Hawaii. Dr. Schramm died December 27, 1987.

To his many awards for distinguished service to broadcasting, communications, and educational technology, it was indeed a pleasure to honor Dr. Schramm by adding the Wilbur Schramm Award of Excellence.


06/08/2007